Making Money Without

No summary of 2010, visual or otherwise, would be complete without an extensive overview of what pundits call Monetary Stimulus, quantitative easing or Large Scale Asset Purchases, and the peasantry calls, just as correctly (with a few footnotes), the printing of money. If there are two words that define what we had an absence and an abundance of in the past year, those would be jobs, and money. As some of the key jobs-related charts were presented yesterday, below, once again courtesy of BusinessWeek, are the main charts that among other things demonstrate the various currency manipulation playbooks, the price of gas in bacon and other products, the annotated strength of the dollar through time, and what is actually printed when the Fed does print money.

The first chart shows the progression of dollar strength (and weakness) with an annotation for contemporaneous global events. What is ironic is that while everyone realizes the world is still in a very week position, the core debate over who is weaker - Europe or the US, is sure to provide many hours of entertainment in 2011. And as a bonus, the man whose policies, together with those of Bernanke, are instrumental in just how weak the dollar gets, is presented in his key natural states: from lying just every so slightly, to lying a lot, to lying profusely to save his life, to lying at such a rate, it would make those whose pants are burning, blush with envy. And now you will know how to distinguish the four... 

The next chart deals with the actual money printing, but not in an deeply philosophical manner, one in which hours of debate are wasted over whether trillions in excess reserves are actually printed money (even though the last time someone acquired USTs, MBS, and soon Munis and ETFs, with pixie dust, the legal consequences were not all that palatable). Of the just over $300 billion in actual currency printed in 2010, the vast majority was in $100 bills, next up was $20s, followed by $5s, $10s, and lastly, singles. Not a single $50 bill was printed. Also noted: the amount of cash in corporate America. Of particular interest: GM has more than half of its market value, or $27.5 billion sitting in cash. Lastly, and this not come as a surprise to many, the money multiplier: the money supply divided by the monetary base, is at near record lows, courtesy of the $1 trillion in excess reserves.

Another popular meme in 2010 was pricing X in Y, most often the stock market in gold, in which basis it is still down for the year, as gold (not to mention silver), despite the short memory of many, is by and far the best performing asset class of 2010. Those who followed our advice in early 2010 to avoid stocks and to invest in gold, are ahead of most. The chart below takes a comic approach to this relative performance, showing how much the price of gas changed when priced in other "currencies."

Last, and probably most interesting, is the graphic presentation of the currency manipulator playbook: in a world in which Ben Bernanke knows very well he has little competition when it comes to doing as he chooses with the world's reserve currency (for now), other sovereigns are forced to come up with their unique responses. The playbook below shows all the various defensive tactics adopted so far. Luckily, few offensive plays have been established to date. We doubt that will be the status quo for a long time.

And as John Taylor and many others have pointed out, now that the fiscal "stimulus" of the payroll tax has been exhausted in a few short weeks courtesy of the jump in crude oil, and any further fiscal intervention not likely to occur unless Congress wants another incumbent bloodbath next time around, as Americans are tired of subsidizing banker lifestyles, expect to see many additions to the FX manipulation playbook, as the year progresses and monetary intervention continues to be the only direct way of making sure every new banker bonus year is a record one is via the Fed and its ongoing dollar printing-cum-debasement. That said, should the bankrupt European house of cards continue to wave a white flag of surrender every 3 months, the race to the bottom may not have a clear winner well after 2011 is also history.

All charts courtesy of BusinessWeek

Show me a modern political candidate who doesn’t understand television, and I’ll show you a loser.

When TV became the dominant medium for Americans to consume news and entertainment, political candidates could no longer be successful without looking polished in televised debates, appearing on talk shows and spending big on commercials.

Like the television boom of the 1960s, we are standing on the precipice of a big shift in how public figures are perceived and how campaigns are conducted. Our frontier is social media, and its impact on mainstream political culture is coming on fast.

While my colleagues have been making their predictions about what’s on the tech and social media horizon in 2011, there will be no major U.S. elections next year. Here, we’ll be postulating about social media’s impact on the more long-term future of American civics.

1. There Will Be a Tipping Point

While campaigning and marketing share many similarities, the differences mean everything when you’re talking about democracy’s big picture. Brands can sell by hitting a tech savvy demographic of influencers. Elections involve everyone, whether they’re online or not.

If a large bloc of your constituency is made up of 65+ year-old retirees, chances are a Facebookclass="blippr-nobr">Facebook strategy won’t be time well spent. Despite the enthusiasm of the tech crowd and blogosphere, Twitterclass="blippr-nobr">Twitter is exceedingly far from the mainstream, with only 6% of Americans using the service. And while the world consumes YouTubeclass="blippr-nobr">YouTube videos at a mind-bending rate, viral success is still transient and elusive.

While these tools have certainly proven to be effective in rallying support and contributions, we don’t yet live in a world where social media can make or break a political candidate by itself.

That will change, perhaps even by the next major election cycle.

The future of the social media politician is not about wild speculation and technological uncertainties. It has everything to do with when and how deeply social media can be absorbed into mainstream culture. We are on track for a tipping point — a JFK/Nixon TV debate moment — when everyone on the political scene will acknowledge that we can never go back to campaigns without social.

2. New Media Strategists Will Just Be Strategists

I’ve had the opportunity to talk with the new media strategists for a number of senators, congresspeople and political causes. Despite their differences, they all agree that their own jobs will soon be folded into the larger campaign strategy. As many have already foreseen, social media will not require experts for much longer. As we head toward true mainstream adoption, social will be a default and well-understood tool in the belt of any public-facing professional.

We’ve already seen this happening in the private sector with marketing and PR professionals. As many corporate entities lumber to catch up with those on the cutting edge, so too will government officials and the campaigners who seek their offices.

3. We’ll See the Devaluation of Old Media in Politics/>

Print and radio ads are not as valuable as TV. TV will no longer be as valuable as interactive media. For politics, this is especially so, as the arena (at its best, anyway) warrants engagement and discussion.

As media appetites shift, this is an inevitability. In the U.S., we’re already seeing web use catch up with television in terms of weekly hours spent. Political money will simply go where the eyeballs are, and we’re likely to see a big payoff on social creativity when it comes to future campaigns.

4. Whistle Blowing Gets More Efficient, But That’s It

The WikiLeaksclass="blippr-nobr">Wikileaks saga has ignited plenty of discussion about journalism and whistle blowing in the Internet age. But at the end of the day, the mechanics of an information leak are about the same as they’ve always been: Someone from within an organization leaks damaging information, and the media (in whatever form) disseminates it to the public. Generally speaking, WikiLeaks has only acted as a “middle man” for raw information. It’s journalists who are making sense of it and transmitting it to the public with context.

The web only speeds up this process through digitization and universal access. Governments and politicians will feel the impact of leaks sooner, but it’s unlikely the methods of protecting sensitive information will be much changed.

Your Thoughts?

What do you think will be social media’s biggest impact on the political process? How long until we see a winning campaign strategy that is purely social? Let us know your thoughts in the comments.

More Political Resources from Mashable

- How WikiLeaks Became the Story of the Year in 2010 [VIDEO]/> - The Future of Social Media and Politics/> - How Political Campaigns Are Using Social Media for Real Results/> - How the “Rally to Restore Sanity and/or Fear” Nailed Social Media/> - 17 Web Resources to Help You Decide on Election Day

For more Social Media coverage:

class="f-el">class="cov-twit">Follow Mashable Social Mediaclass="s-el">class="cov-rss">Subscribe to the Social Media channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

surface encounters complaints surface encounters rock tops surface encounters review surface encounters surface encounters rock tops surface encounters rock tops surface encounters surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters surface encounters surface encounters review surface encounters review surface encounters surface encounters rock tops surface encounters complaints surface encounters surface encounters rock tops surface encounters review

<b>News</b> - Queen Elizabeth Welcomes First Great-Grandchild! - Moms <b>...</b>

Peter Phillips' wife Autumn gave birth to a baby girl Wednesday.

<b>News</b>.me, Betaworks &amp; NYT&#39;s Stealthy Social <b>News</b> Project, Starts <b>...</b>

News.me, the stealthy social news project being developed by Betaworks in conjunction with The New York Times, has just started accepting invite requests. As part of the partnership deal, ...

Great <b>news</b>: Careerist RINO certified as winner of Alaska Senate <b>...</b>

Great news: Careerist RINO certified as winner of Alaska Senate race.

surface encounters surface encounters complaints surface encounters rock tops surface encounters surface encounters rock tops surface encounters rock tops surface encounters rock tops surface encounters review surface encounters review surface encounters surface encounters complaints surface encounters surface encounters review surface encounters complaints surface encounters surface encounters surface encounters rock tops

about internet marketing

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

In an informal class='blippr-nobr'>Twitterclass="blippr-nobr">Twitter poll, we asked our friends working at or running small and medium-sized businesses not what they could do for the class='blippr-nobr'>Internetclass="blippr-nobr">Internet, but what the Internet could do for them.

We heard responses that ranged widely, running the gamut from social media marketing tools to internal team communications. Here’s a list of great resources for SMBs that meet some of the most pressing needs you experience as a business owner or entrepreneur.

Best of all, every single one of these tools can be used free of charge (some have paid options for larger businesses or for those that need more features). And all of them are web-based; that means you won’t have to install software, worry about cross-platform compatibility, take up any of your own system’s resources or have to leave work when you leave your own PC.

If you have other tools you love using that you think other SMBs could benefit from, please let us know about them in the comments.

2 Internal Chat Tools

When you want to get your employees or clients together to brainstorm, make decisions or simply run your business, instant messaging can be a huge time-saver — especially if you’re working with a distributed team or out-of-town clients and vendors. While we love programs like class='blippr-nobr'>Skypeclass="blippr-nobr">Skype for business chat and conference calls, it may not be installed on every machine you have to use. These web-based group chat programs solve that problem.

Zoho’s web-based chat client allows you to create and chat with groups. You can easily share your desktop with co-workers, and you can integrate your calendar for quick appointment or meeting scheduling. Best of all, Zoho’s IM service also supports all kinds of IM clients, including Yahoo and class='blippr-nobr'>AIMclass="blippr-nobr">aim.

Another good online group chat service is Gixaw. With this service, you can create a unique URL for chatting with your group. You can share files, create multiple “rooms” for different projects or departments, and even search through chat history.

2 Task Management Tools

As your business and number of employees grow, you may need a central place for delegating tasks, monitoring progress and ensuring everything gets done correctly and on time.

HiTask is a free, web-based task management tool perfect for SMBs. It has a user-friendly, easy interface for your to-do lists and for team or project management. With HiTask, you can work on recurring events, make assignments, sort tasks based on priority and more, all within a simple drag-and-drop UI.

Another great task management tool is RememberTheMilk. Don’t be fooled by its homemaker-ish name. This web app has been widely acclaimed over the past several years, and it works for individuals as well as small teams. RTM integrates with class='blippr-nobr'>Gmailclass="blippr-nobr">gmail and Outlook, and the service has mobile apps for class='blippr-nobr'>Windowsclass="blippr-nobr">Windows, class='blippr-nobr'>Androidclass="blippr-nobr">Android, iPhone and BlackBerry.

8 Social Media Marketing and Monitoring Tools

One of the categories SMBs ask for the most help with is social media. You need to quickly and easily keep an eye on what people are saying about you; more importantly, you need to participate in the social media conversation yourself, without drowning hours upon endless hours bouncing around various websites.

There are three great tools we’d recommend for pushing out updates to a variety of sites at once. All three have free, web-based services, and they’re great for working with teams, too. Depending on your specific needs and tastes, you could try out Hootsuiteclass="blippr-nobr">HootSuite, Seesmicclass="blippr-nobr">Seesmic and TweetDeckclass="blippr-nobr">TweetDeck.

If you want to see what people are saying about your company, your product, your location or your vertical in real time, try searching for relevant terms on Collecta or SocialMention.

You also have options for network-specific monitoring tools. To see how your tweets are performing, try CrowdBooster. And remember, Twitter’s official analytics product is coming soon, too. For Facebook, use that social network’s Insights dashboard for your business’s Facebook Page.

3 Bookkeeping Tools

When it comes to keeping your finances straight, there are also several free, online tools just right for SMBs.

You can try Numia.biz, accounting software made just for recording and processing small business transactions, including accounts payable, accounts receivable, bank balances and more. It also gives you forms for invoicing, purchases and bank reconciliation and allows you to set up customers and vendors.

The desktop version of QuickBooks is a standard feature of many SMBs. This web-based version of QuickBooks is free and perfect for the new or smaller business. You can use QuickBooks Online to create invoices, pay bills, track expenses and more.

Finally, MoneyTrackin’ is a free web app for simply and quickly tracking your revenue and expenses. You can also share budgets and collaborate with many people together on the same account. MoneyTrackin’ lets you control as many accounts as you need to and tag your transactions; the service is also available as a handy mobile web app.

5 Cloud-Based File Hosting Tools

For sharing and storing large files, class='blippr-nobr'>Google Docsclass="blippr-nobr">Google Docs will allow you to share a wide range of files — including PDFs, spreadsheets, images and much more — free of charge for the first 1024 MB. And believe us, it can take quite a while to get to 1024 MB of content. Google Docs files are easy to keep private and easy to share with others, including clients and team members. Plus, you’ll have a relatively stable company on your side, which isn’t necessarily the case when the startup hosting your files gets bought by Facebook and shuts its doors, for example.

However, if you’d rather go the small-web-company route, there are lots of options for moving large files around the Internet.

If you just need to e-mail a large file to another person, try YouSendIt, which lets you e-mail a link for downloading files up to 2 GB. If you’d like to permanently or semi-permanently store rather than just e-mail your files, you could try Esploded, which lets you create a free account, upload your files and create groups for sharing files. There’s also Dropboxclass="blippr-nobr">Dropbox, FilesAnywhere and Box.netclass="blippr-nobr">Box.net, all of which offer free and paid memberships, just depending on your business’s size and needs.

3 Hiring and Applicant-Tracking Tools

Last of all, as you grow, finding and hiring great new staff members becomes increasingly important and requires more of your attention — and likely greater organization.

Zoho Recruit is free for one person to use. It lets you schedule interviews, add and manage candidates, store resumes and publish job openings from within a simple but robust dashboard.

SmartRecruiters is hiring software that helps users create job ads and post them all over the web, including major job boards and social networks. You can consolidate all your applicants in one place, prescreen them online, share the best candidates with your co-workers or executives, schedule interviews and even rate the candidates all from within the app.

iKrut is an interesting free recruitment system. You can build your own recruitment microsite quickly; from there, you can list all your current job openings on this new career portal. Candidates visit the microsite to upload their résumés and cover letters for you to review. This all also allows for interview scheduling and organizing references. Microsites can be branded to match your own website, and the system has built-in messaging.

More Business Resources from Mashable:

- 10 Ways Business Leaders Can Turn Ideas Into Execution/> - 7 Tips for Building a Better Branded App/> - 9 Web Tools to Keep Your Business Running Smoothly During the Holidays/> - 5 iPhone Apps For Avoiding International Business Faux Pas/> - 7 Tips for Succeeding as a Social Media Strategist

Images courtesy of class='blippr-nobr'>Flickrclass="blippr-nobr">Flickr, in order of appearance, by danox, inlinguamanchester, esther17, tsevis, nhankamer, takashi, socialisbetter.

For more Business coverage:

class="f-el">class="cov-twit">Follow Mashable Businessclass="s-el">class="cov-rss">Subscribe to the Business channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

Now that you’ve started your business and told all your friends and family, you may be wondering, “how do I get more customers?” or “how do I branch out to other people?”  Marketing your company and increasing your business presence are ongoing tasks throughout the life of a business that every entrepreneur faces.   You can never have too many customers and putting some time into finding those customers is well worth the effort. The following are some helpful ideas for increasing your business presence.

1. Make Your Business Look Official. The first step to a successful marketing campaign is to make your business look official to the outside consumer. With the threat of identity theft ever present in the mind of the American consumer, the more official your business looks, the more likely a customer is to use you and then recommend you to a friend.  Making your business look official can consist of filing it with the state, listing with the Better Business Bureau, or even just getting letterhead and a website.  In today’s online-based economy, finding a company with a website or that is reputable is just a click away.  You don’t want to lose consumers because you looked too much like a fake company.

2. Obtain Relevant Trademarks. After making your business official, keeping up the high standards of operation is important.  Unfortunately, a great reputation can be ruined easily by a company with the same or similar name.  Getting a trademark for your business or the product you make is important to protect against potential confusion of consumers and gives you recourse against those individuals who do steal your name. U.S. trademarks also protect you from someone stealing your name or ideas nationwide, providing you the opportunity to expand your business beyond your city and state.  Applying for a trademark may sound difficult but in reality, many online business filing services will prepare the trademark application materials for you, saving you the hassle of hiring an expensive lawyer.

3. Create a Marketing Plan. Advertising and marketing is the biggest way to make consumers aware of your business, and creating a marketing plan will give you some direction. Think about what you do and who your targeted consumers are. That will often dictate how you focus your marketing and advertisements. For example, a company that offers in-home services to elderly people (a hot industry FYI) probably isn’t using their resources wisely if they use mostly internet advertising.  On the other hand, a company that sells college textbooks would do well with almost all online marketing.  The audience you sell to and the products or services you offer will help define where your advertising and marketing resources and efforts should go. 

4. Different Media Options. Now that you’ve made yourself look professional and reputable and you’ve got your target audience in mind, here are some places you can start your publicity.

Social media is a great place to go for companies that appeal to the younger generation. Facebook, LinkedIn, and Twitter are widely popular in the under-30 crowd and even professionals in the 30 to 60 bracket are starting to get in on the action. Having accounts with these sites allows you to create a page where people can find out more information about you and “follow” you. Facebook also allows companies to do advertising with its site, further increasing your presence in the social media scene. 

In addition to social media, there are other online techniques to gain and keep customers.  Taking the website you created and making it as user-friendly as possible will encourage consumers to use you instead of going to another site. Also, applying search engine optimization techniques (commonly known as “SEO”) to your website will bring it up higher on search engines for certain terms, helping consumers find you. Lastly, listing yourself with trade associations and writing articles relating to your industry or field will help get your name out there and that will go a long way towards bringing in new customers.

For more traditional fields or older generation consumers, print marketing will be much more beneficial.  Many trade associations continue to publish print newsletters and journals so look into publishing with them. Mailbox flyers or mailings are also good ways to reach out to consumers and make them aware of your business. Posting these flyers in places that your consumers might frequent will further increase your company’s presence.

Remember, marketing and advertising are only the first few steps on the road to running a successful and profitable business. Keep customers and provoking customers to recommend you are just as important as the initial publicity. Customers will be most likely to recommend you when they have a good experience so keep your standards high! 

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

&#39;NBC Nightly <b>News</b>&#39; Wins 4th Quarter Ratings

"NBC Nightly News" continued its long-running ratings streak in the fourth quarter of 2010, beating its rivals at ABC and CBS by substantial margins. The Brian Williams-hosted program drew 8.72 million viewers in the fourth quarter.

Fox <b>News</b> Channel marks nine full years as top-rated <b>news</b> channel <b>...</b>

Hal Boedeker of Orlando Sentinel is The TV Guy. Dishing on TV, the news and what everybody is talking about.

Neanderthals Enjoyed Home-Cooked Meals, Study Finds - AOL <b>News</b>

Even Neanderthals understood the value of a diverse diet. Researchers have identified strong evidence that the Neanderthal diet, previously thought to be almost exclusively meat-based, also included a nutritious portion of cooked ...

bench craft company scam

Making Money Opportunities

Andrew Exum outlines "five concrete ways in which policy makers, legislators and intelligence officials in Washington, DC can help the war effort in Afghanistan." His first one is "cut funding for the war":

This may seem a bit counterintuitive, to say the least. But right now, the massive amount of money flowing into Kabul is fueling the conflict. In a bizarre way, both the Taliban and the Afghan government currently have an interest in perpetuating this conflict: Both parties are making millions of dollars from the aid and development money saturating the country. These funds are distorting incentives and presenting ample opportunities for kickbacks, bribes, and other forms of corruption. It is little wonder Transparency International rates Afghanistan the world's third most corrupt nation.

The United States and its allies should only spend the money in Afghanistan they can properly manage and oversee.

Ok Go Explains There Are Lots Of Ways To Make Money If You Can Get Fans

from the everything's-possible dept

Over the last few years, we've covered many of the moves by the band Ok Go -- to build up a fanbase often with the help of amazingly viral videos, ditch their major record label (EMI), and explore new business model opportunities. In the last few days, two different members of Ok Go explained a bit more of the band's thinking in two separate places, and both are worth reading. First up, we have Tim Nordwind, who did an interview with Hypebot, where he explained the band's general view on file sharing:

Obviously we'd love for anyone who has our music to buy a copy. But again, we're realistic enough to know that most music can be found online for free. And trying to block people's access to it isn't good for bands or music. If music is going to be free, then musicians will simply have to find alternative methods to make a living in the music business. People are spending money on music, but it's on the technology to play it. They spend hundreds of dollars on Ipods, but then fill it with 80 gigs of free music. That's ok, but it's just a different world now, and bands must learn to adjust.

Elsewhere in the interview, he talks about the importance of making fans happy and how the band realizes that there are lots of different ways to make money, rather than just selling music directly:

Our videos have opened up many more opportunities for us to make the things we want to make, and to chase our best and wildest ideas. Yes, we need to figure out how to make a living in a world where people don't buy music anymore. But really, we've been doing that for the last ten years. Things like licensing, touring, merch, and also now making videos through corporate sponsorship have all allowed us to keep the lights on and continue making music.

Separately, last Friday, Damian Kulash wrote a nice writeup in the Wall Street Journal all about how bands can, should and will make money going forward. In many ways the piece reminds me a bit of my future of music business models post from earlier this year -- and Kulash even uses many of the same examples in his article (Corey Smith, Amanda Palmer, Josh Freese, etc.). It's a really worthwhile read as well. He starts by pointing out that for a little over half a century, the record labels had the world convinced that the "music" industry really was just the "recorded music" industry:

For a decade, analysts have been hyperventilating about the demise of the music industry. But music isn't going away. We're just moving out of the brief period--a flash in history's pan--when an artist could expect to make a living selling records alone. Music is as old as humanity itself, and just as difficult to define. It's an ephemeral, temporal and subjective experience.



For several decades, though, from about World War II until sometime in the last 10 years, the recording industry managed to successfully and profitably pin it down to a stable, if circular, definition: Music was recordings of music. Records not only made it possible for musicians to connect with listeners anywhere, at any time, but offered a discrete package for commoditization. It was the perfect bottling of lightning: A powerful experience could be packaged in plastic and then bought and sold like any other commercial product.

But, he notes, that time is now gone, thanks in large part to the internet. But that doesn't mean the music business is in trouble. Just the business of selling recorded music. But there's lots of things musicians can sell. He highlights Corey Smith and Smith's ability to make millions by giving away his music for free, and then touring. But he also points out that touring isn't for everyone. He covers how corporate licensing has become a bigger and bigger opportunity for bands that are getting popular. While he doesn't highlight the specific economics of it, what he's really talking about is that if your band is big, you can sell your fan's attention -- which is something Ok Go has done successfully by getting corporate sponsorship of their videos. As he notes, the sponsors provide more money than the record labels with many fewer strings:

These days, money coming from a record label often comes with more embedded creative restrictions than the marketing dollars of other industries. A record label typically measures success in number of records sold. Outside sponsors, by contrast, tend to take a broader view of success. The measuring stick could be mentions in the press, traffic to a website, email addresses collected or views of online videos. Artists have meaningful, direct, and emotional access to our fans, and at a time when capturing the public's attention is increasingly difficult for the army of competing marketers, that access is a big asset.



...



Now when we need funding for a large project, we look for a sponsor. A couple weeks ago, my band held an eight-mile musical street parade through Los Angeles, courtesy of Range Rover. They brought no cars, signage or branding; they just asked that we credit them in the documentation of it. A few weeks earlier, we released a music video made in partnership with Samsung, and in February, one was underwritten by State Farm.



We had complete creative control in the productions. At the end of each clip we thanked the company involved, and genuinely, because we truly are thankful. We got the money we needed to make what we want, our fans enjoyed our videos for free, and our corporate Medicis got what their marketing departments were after: millions of eyes and goodwill from our fans. While most bands struggle to wrestle modest video budgets from labels that see videos as loss leaders, ours wind up making us a profit.

Of course, that only works if you have a big enough fanbase, but that doesn't mean there aren't things that less well known bands can use to make money as well. He talks about an up-and-coming band in LA that doesn't even have a manager that was able make money:

The unsigned and unmanaged Los Angeles band Killola toured last summer and offered deluxe USB packages that included full albums, live recordings and access to two future private online concerts for $40 per piece. Killola grossed $18,000 and wound up in the black for their tour. Mr. Donnelly says, "I can't imagine they'll be ordering their yacht anytime soon, but traditionally bands at that point in their careers aren't even breaking even on tour."

The point, Kulash, notes, is that there's a lot of things a band can sell, focusing on "selling themselves." And, the thing he doesn't mention is that, when you're focusing on selling the overall experience that is "you" as a musician or a band, it's something that can't be freely copied. People can copy the music all they want, but they can't copy you. "You" are a scarce good that can't be "pirated." That's exactly what more and more musicians are figuring out these days, and it's helping to make many more artists profitable. And, no, it doesn't mean that any artist can make money. But it certainly looks like any artist that understands this can do a hell of a lot better than they would have otherwise, if they just relied on the old way of making money in the music business.

41 Comments | Leave a Comment..

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

New York Daily <b>News</b>: Johnny Damon&#39;s Return To Yankees &#39;Unlikely <b>...</b>

According to Newsday, the Yankees have had "multiple conversations" with Johnny Damon about returning to the Bronx. However, a conflicting report from the NY Daily News labels the potential signing as "unlikely."

Digital <b>News</b> Platforms Still Present Opportunity For Marketers <b>...</b>

News sites are a good place to advertise since 92% of consumers use multiple platforms to get news.

<b>News</b> Conference by The President | The White House

News Conference by The President. South Court Auditorium, Eisenhower Executive Office Building. 4:16 P.M. EST. THE PRESIDENT: Hello, everybody. Good afternoon. I know everybody is itching to get out of here and spend some time with ...

bench craft company scam

Free Making Money

Crossposted with TomDispatch.com.

After the Macondo well exploded in the Gulf of Mexico, it was easy enough (on your choice of screen) to see a flaming oil platform, the very sea itself set afire with huge plumes of black smoke rising, and the dark smear of what would become five million barrels of oil beginning to soak birds and beaches. Infinitely harder to see and less dramatic was the vast counterforce soon at work: the mobilizing of tens of thousands of volunteers, including passionate locals from fishermen in the Louisiana Oystermen’s Association to an outraged tattoo-artist-turned-organizer, from visiting scientists, activist groups, and Catholic Charities reaching out to Vietnamese fishing families to the journalist and oil-policy expert Antonia Juhasz, and Rosina Philippe of the Atakapa-Ishak tribe in Grand Bayou.  And don’t forget the ceaseless toil of the Sierra Club’s local environmental justice organizer, the Gulf Coast Restoration Network, the New Orleans-born poet-turned-investigator Abe Louise Young, and so many more than I can list here.

I think of one ornithologist I met in Grand Bayou who had been dispatched to the Gulf by an organization, but had decided to stay on even if his funding ran out.  This mild-mannered man with a giant pair of binoculars seemed to have some form of pneumonia, possibly induced by oil-fume inhalation, but that didn’t stop him. He was among the thousands whose purpose in the Gulf had nothing to do with profit, unless you’re talking about profiting the planet.

The force he represented mattered there, as it does everywhere -- a force that has become ever more visible to me as I live and journey among those who dedicate themselves to their ideals and act on their solidarities.  Only now, though, am I really beginning to understand the full scope of its power.

Long ago, Adam Smith wrote about the “invisible hand” of the free market, a phrase which always brings to my mind horror movies and Gothic novels in which detached and phantasmagorical limbs go about their work crawling and clawing away.  The idea was that the economy would somehow self-regulate and so didn’t need to be interfered with further -- or so still go the justifications for capitalism, even though it took an enormous armature of government interventions to create the current mix of wealth and poverty in our world. Your tax dollars pay for wars that make the world safe for giant oil corporations, and those corporations hand over huge sums of money to their favorite politicians (and they have so many favorites!) to regulate the political system to continue to protect, reward, and enrich themselves. But you know that story well.

As 2010 ends, what really interests me aren’t the corrosions and failures of this system, but the way another system, another invisible hand, is always at work in what you could think of as the great, ongoing, Manichean arm-wrestling match that keeps our planet spinning. The invisible claw of the market may fail to comprehend how powerful the other hand -- the one that gives rather than takes -- is, but neither does that open hand know itself or its own power. It should. We all should.

The Iceberg Economy

Who wouldn’t agree that our society is capitalistic, based on competition and selfishness? As it happens, however, huge areas of our lives are also based on gift economies, barter, mutual aid, and giving without hope of return (principles that have little or nothing to do with competition, selfishness, or scarcity economics). Think of the relations between friends, between family members, the activities of volunteers or those who have chosen their vocation on principle rather than for profit.

Think of the acts of those -- from daycare worker to nursing home aide or the editor of TomDispatch.com -- who do more, and do it more passionately, than they are paid to do; think of the armies of the unpaid who are at “work” counterbalancing and cleaning up after the invisible hand and making every effort to loosen its grip on our collective throat. Such acts represent the relations of the great majority of us some of the time and a minority of us all the time. They are, as the two feminist economists who published together as J. K. Gibson-Graham noted, the nine-tenths of the economic iceberg that is below the waterline.

Capitalism is only kept going by this army of anti-capitalists, who constantly exert their powers to clean up after it, and at least partially compensate for its destructiveness. Behind the system we all know, in other words, is a shadow system of kindness, the other invisible hand. Much of its work now lies in simply undoing the depredations of the official system. Its achievements are often hard to see or grasp.  How can you add up the foreclosures and evictions that don’t happen, the forests that aren’t leveled, the species that don’t go extinct, the discriminations that don’t occur?

The official economic arrangements and the laws that enforce them ensure that hungry and homeless people will be plentiful amid plenty.  The shadow system provides soup kitchens, food pantries, and giveaways, takes in the unemployed, evicted, and foreclosed upon, defends the indigent, tutors the poorly schooled, comforts the neglected, provides loans, gifts, donations, and a thousand other forms of practical solidarity, as well as emotional support. In the meantime, others seek to reform or transform the system from the inside and out, and in this way, inch by inch, inroads have been made on many fronts over the past half century.

The terrible things done, often in our name and thanks in part to the complicity of our silence or ignorance, matter. They are what wells up daily in the news and attracts our attention.  In estimating the true make-up of the world, however, gauging the depth and breadth of this other force is no less important. What actually sustains life is far closer to home and more essential, even if deeper in the shadows, than market forces and much more interesting than selfishness.

Most of the real work on this planet is not done for profit: it’s done at home, for each other, for affection, out of idealism, and it starts with the heroic effort to sustain each helpless human being for all those years before fending for yourself becomes feasible.  Years ago, when my friends started having babies I finally began to grasp just what kind of labor goes into sustaining one baby from birth just to toddlerhood.

If you do the math, with nearly seven billion of us on Earth right now, that means seven billion years of near-constant tending only to get children upright and walking, a labor of love that adds up to more than the age of this planet. That’s not a small force, even if it is only a force of maintenance.  Still, the same fierce affection and determination pushes back everywhere at the forces of destruction.

Though I’m not sure I could bring myself to watch yet again that Christmas (and banking) classic It’s a Wonderful Life, its premise -- that the effects of what we do might best be gauged by considering what the world would be like without us -- is still useful. For the American environment, this last year was, at best, a mixed one.  Nonetheless, polar bears got some protection and the building of at least one nuclear power plant was prevented; the work of groups like the Sierra Club continued to keep new coal-fired power plants at bay; and Californians defeated a sinister oil-company-sponsored initiative, to name just a few of the more positive developments.  Erase all the groups at work on the environment, hardly noticed by the rest of us, and it would have been a massacre.

The Alternatives to “There Is No Alternative”

We not only have a largely capitalist economy but an ideological system that justifies this as inevitable. “There is no alternative,” as former British Prime Minister Margaret Thatcher used to like to say. Many still argue that this is simply the best human nature, nasty to the core, can possibly hope to manage.

Fortunately, it’s not true.  Not only is there an alternative, but it’s here and always has been. Recently, I had dinner with Renato Redentor Constantino, a climate and social justice activist from the Philippines, and he mentioned that he never cared for the slogan, “Another world is possible.” That other world is not just possible, he pointed out, it’s always been here.

We tend to think revolution has to mean a big in-the-streets, winner-take-all battle that culminates with regime change, but in the past half century it has far more often involved a trillion tiny acts of resistance that sometimes cumulatively change a society so much that the laws have no choice but to follow after. Certainly, American society has changed profoundly over the past half century for those among us who are not male, or straight, or white, or Christian, becoming far less discriminatory and exclusionary.

Radicals often speak as though we live in a bleak landscape in which the good has yet to be born, the revolution yet to begin. As Constantino points out, both of them are here, right now, and they always have been.  They are represented in countless acts of solidarity and resistance, and sometimes they even triumph.  When they don’t -- and that’s often enough -- they still do a great deal to counterbalance the official organization of our country and economy. That organization ensures oil spills, while the revolutionaries, if you want to call them that, head for the birds and the beaches, and maybe, while they’re at it, change the official order a little, too.

Of course, nothing’s quite as simple as that.  After all, there are saints in government and monsters in the progressive movement; there’s petroleum in my gas tank and money in my name in banks. To suggest that the world is so easily divided into one hand and the other, selfish and altruistic, is impossibly reductive, but talking in binaries has an advantage: it lets you focus on what is seldom acknowledged.

To say there is no alternative dismisses both the desire for and the possibility of alternative arrangements of power. For example, how do you square a Republican Party hell-bent on preserving tax cuts for the wealthiest 2 percent of Americans with a new poll by two university economists suggesting that nearly all of us want something quite different? The pollsters showed a cross-section of Americans pie charts depicting three degrees of wealth distribution in three societies, and asked them what their ideal distribution of wealth might be. The unidentified charts ranged from our colossal disparity to absolute equality, with Swedish moderation in-between.

Most chose Sweden as the closest to their ideal. According to the pollsters, the choice suggested that "Americans prefer some inequality to perfect equality, but not to the degree currently present in the United States.”

It might help to remember how close we had come to Sweden by the late 1970s, when income disparity was at its low ebb and the Reagan revolution was yet to launch.  Of course, these days we in the U.S. aren’t offered Swedish wealth distribution, since the system set up to represent us actually spends much of its time representing self-interest and moneyed interests instead. The Republicans are now being offered even larger bribes than the Democrats to vote in the interests of the ultra-affluent, whether corporate or individual. Both parties, however, helped produce the Supreme Court that, in January, gave corporations and the wealthy unprecedented power in our political system, power that it will take all our energy to counteract and maybe, someday, force into retreat.

By the way, in searching for that Thatcher no-alternative quote, I found myself on a page at Wikipedia that included the following fundraising plea from a Russian woman scientist: “Almost every day I come home from work and spend several hours improving Wikipedia! Why would I donate so much of my free time? Because I believe that by giving my time and effort -- along with thousands of other people of different nationalities, religion, ages -- we will one day have shared and free knowledge for all people.”

Imperfect as it may be, ad-free, nonprofit Wikipedia’s sheer scope -- 3.5 million entries in English alone, to say nothing of smaller Norwegian, Vietnamese, Persian, and Waray-Waray versions with more than 100,000 articles each -- is an astonishing testimony to a human urge to work without recompense when the cause matters.

Butterfly Spotting

The novelist and avid lepidopterist Vladimir Nabokov once asked someone coming down a trail in the Rockies whether he’d seen any butterflies. The answer was negative; there were no butterflies.  Nabokov, of course, went up that same trail and saw butterflies galore.

You see what you’re looking for. Most of us are constantly urged to see the world as, at best, a competitive place and, at worst, a constant war of each against each, and you can see just that without even bothering to look too hard. But that’s not all you can see.   

Writing my recent book about disasters, A Paradise Built in Hell, led me to look at the extraordinary way people behave when faced with catastrophes and crises.  From news coverage to Hollywood movies, the media suggest that, in these moments of turbulence when institutions often cease to function, we revert to our original nature in a Hobbesian wilderness where people fend for themselves.

Here’s the surprise though: in such situations, most of us fend for each other most of the time -- and beautifully at that. Perhaps this, rather than (human) nature red in tooth and claw, is our original nature.  At least, the evidence is clear that people not only behave well, but take deep pleasure in doing so, a pleasure so intense it suggests that an unspoken, unmet appetite for meaningful work and vibrant solidarities lives powerfully within us. Those appetites can be found reflected almost nowhere in the mainstream media, and we are normally told that the world in which such appetites might be satisfied is “utopian,” impossible to reach because of our savage competitiveness, and so should be left to the most hopeless of dreamers.

Even reports meant to be sympathetic to the possibility that another better world could exist in us right now accept our Social-Darwinian essence as a given.  Consider a November New York Times piece on empathy and bullying in which David Bornstein wrote:

We know that humans are hardwired to be aggressive and selfish. But a growing body of research is demonstrating that there is also a biological basis for human compassion. Brain scans reveal that when we contemplate violence done to others we activate the same regions in our brains that fire up when mothers gaze at their children, suggesting that caring for strangers may be instinctual. When we help others, areas of the brain associated with pleasure also light up. Research by Felix Warneken and Michael Tomasello indicates that toddlers as young as 18 months behave altruistically.

Are we really hardwired to be aggressive and selfish, as Bornstein says at the outset? Are you? No evidence for such a statement need be given, even in an essay that provides plenty of evidence to the contrary, as it’s supposed to be a fact universally acknowledged, rather than an opinion.

The Compassion Boom

If I were to use the normal language of the marketplace right now, I’d say that compassion and altruism are hot. It might, however, be more useful to say that the question of the nature of human nature is being reconsidered at the moment by scientists, economists, and social theorists in all sorts of curious combinations and coalitions. Take, for example, the University of California’s Greater Good Science Center, which describes itself as studying “the psychology, sociology, and neuroscience of well-being, and teaches skills that foster a thriving, resilient, and compassionate society.” Founding director Dacher Keltner writes, “Recent studies of compassion argue persuasively for a different take on human nature, one that rejects the preeminence of self-interest.”

A few dozen miles away is Stanford’s Center for Compassion and Altruism Research and Education, which likewise draws on researchers in disciplines ranging from neuroscience to Buddhist ethics. Bornstein’s essay mentions another organization, Roots of Empathy in Toronto, that reduces violence and increases empathy among children. Experiments, programs, and activities like this proliferate.

Independent scholars and writers are looking at the same underlying question, and stories in the news this year -- such as those on school bullying -- address questions of how our society gets organized, and for whose benefit. The suicides of several queer young people generated a groundswell of anti-bullying organizing and soul-searching, notably the largely online “It Gets Better” attempt to reach out to queer youth.

In a very different arena, neoliberalism -- the economic system that lets the invisible hand throttle what it might -- has finally come into question in the mainstream (whereas if you questioned it in 1999, you were a troglodyte and a flat-Earther). Hillary Clinton lied her way through the 2008 primary, claiming she never supported NAFTA, and her husband, who brought it to us, publicly apologized for the way his policies eliminated Haiti’s rice tariffs. “It was a mistake," Bill Clinton told the Senate Foreign Relations Committee on March 10th. "I had to live everyday with the consequences of the loss of capacity to produce a rice crop in Haiti to feed those people because of what I did."

Think of those doing the research on altruism and compassion as a radical scholarly movement, one that could undermine the philosophical and political assumptions behind our current economic system, which is also our political system. These individuals and organizations are putting together the proof that not only is another world possible, but it’s been here all along, as visible, should we care to look, as Nabokov’s butterflies.

Do not underestimate the power of this force. The world could be much better if more of us were more active on behalf of what we believe in and love; it would be much worse if countless activists weren’t already at work from Aung San Suu Kyi in Burma and the climate activists in Tuvalu to the homeless activists around the corner from me. When I studied disasters past, what amazed me was not just that people behaved so beautifully, but that, in doing so, they found such joy.  It seems that something in their natures, starved in ordinary times, was fed by the opportunity, under the worst of conditions, to be generous, brave, idealistic, and connected; and when this appetite was fulfilled, the joy shone out, even amid the ruins. 

Don’t think of this as simply a description of my hopes for 2011, but of what was going on right under our noses in 2010; it’s a force we would do well to name, recognize, celebrate, and enlarge upon now. It is who we are, if only we knew it.

Rebecca Solnit hangs out with climate-change activists, homeless advocates, booksellers, civil libertarians, anti-war veterans, moms, urbanists,  Zen monks, and investigative journalists and she sure didn't write this piece for the money. She is the author of 13 books, including last year's A Paradise Built in Hell: The Extraordinary Communities that Arise in Disaster, and this year's Infinite City: A San Francisco Atlas.

Copyright 2010 Rebecca Solnit

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

Non-profit organizations and passionate individuals have found a slew of creative ways to leverage social media and the class='blippr-nobr'>Internetclass="blippr-nobr">Internet to make the world a better place. Online campaigns help provide clean drinking water, food and malaria-preventing bed nets to people who need them.

Creative uses of the web are helping to provide and enhance education. These four projects, for instance, found innovative ways to help build schools through digital campaigns.

1. Epic Change

Epic Change has become a model for raising money using social media. Since 2008, its annual TweetsGiving has asked people to tweet about what they’re thankful for while making a donation. The strategy was so successful that #tweetsgiving became a trending topic on Twitter during the first year’s campaign.

Starting out, the benefactor of TweetsGiving was a school in Tanzania that was founded by Mama Lucky Kamptoni, a passionate local woman who started the school using money she earned from her poultry business (now there are two more benefactors). Epic Change wanted to help her rebuild and expand the school.

The organization also launched To Mama With Love, a website where users can make a donation by creating a “heart space” for a mother they care about. The “heart space” is a collection of photos, videos and words dedicated to that mother. Other people who care about that mother are invited to donate in her honor.

From one of the classrooms that was built using donations from these campaigns, the students now tweet and connect with the rest of the world.

“So often, we hear the stories of children in the so-called ‘developing’ world from the perspective of the media, non-profits or friends who have traveled or volunteered,” explains the Epic Change Blog. “What happens now – when these students can share their own stories, and build relationships with the rest of the world, for themselves? How will the world be different when these children, who live so geographically far away, move into our virtual backyard? What difference will it make in their lives to know that their voices will be heard?”

2. Stillerstrong

When Ben Sitller launched the Stillerstrong campaign on YouTubeclass="blippr-nobr">YouTube, Twitterclass="blippr-nobr">Twitter and a branded website, he did it with a video that poked fun at Lance Armstrong’s Livestrong campaign. It was hard to tell if he was kidding.

But the campaign, which sells Stillerstrong headbands and accepts donations by text message and credit card, has raised about $300,000 to help provide temporary schools for Haitians displaced by January’s earthquake. At the time the campaign was announced, the organization and its partners Causecast and the Global Philanthropy Group were expecting each school to cost between $45,000 and $55,000.

3. TwitChange

Instead of auctioning off celebrity memorabilia to support a charity, TwitChange hosts eBay auctions for celebrity Twitter interaction. The donation’s bidders put down to have a celebrity follow them, retweet their tweet, or mention them in an update. The proceeds go to aHomeInHaiti.org, which will use them to build a home and school for children with disabilities in Haiti.

The first auction in September raised $531,640.25. The website instructs us to “stay tuned for the celebrity tweet auction coming this holiday season.”

4. University of the People

Less of a “campaign” than a full-blown effort to democratize education, University of the People provides tuition-free higher education through an online campus.

Since launching last year, the university has accepted about 700 students from 100 different countries to its three- to four-year programs for business and computer science. Recently the university opened computer centers in Haiti so that students with limited Internet access could enroll in its courses.

“I do believe that if we take the millions of people around the world who could not afford going to university and teach them tuition free, we’re not only changing their lives, and their family’s lives, we also change their communities, their countries,” founder Shai Shai Reshef says. “And if we have a lot of them, we will change the world for a better world.”

Series Supported by Dell The Power To Do More/>

The Education Tech Series is supported by Dell The Power To Do More, where you’ll find perspectives, trends and stories that inspire Dell to create technology solutions that work harder for its customers so they can do and achieve more.

More Social Good Resources from Mashable:

- How Online Classrooms Are Helping Haiti Rebuild Its Education System/> - Why Social Media Is Reinventing Activism/> - 5 Creative Social Good Campaigns for the Holiday Season/> - 4 Real Challenges to Crowdsourcing for Social Good/> - 9 Creative Social Good Campaigns Worth Recognizing

Image courtesy of iStockphotoclass="blippr-nobr">iStockphoto, urbancow

For more Social Good coverage:

class="f-el">class="cov-twit">Follow Mashable Social Goodclass="s-el">class="cov-rss">Subscribe to the Social Good channelclass="f-el">class="cov-fb">Become a Fan on Facebookclass="s-el">class="cov-apple">Download our free apps for Android, iPhone and iPad

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam

Ben Sherwood - ABC <b>News</b> | Attack Video | Mediaite

If a video posted to Vimeo is to be believed, there are some insiders at ABC News who don't really care very much for newly-named boss Ben Sherwood, described in the video as the Draco Malfoy of Broadcast News. The video--essentially a ...

Obama <b>news</b> conference: liveblog – CNN Political Ticker - CNN.com Blogs

Washington (CNN) -- President Barack Obama held a news conference Wednesday to discuss the lame duck session of Congress and plans for the upcoming year.

WarioWare D.I.Y. games cover 2010 <b>news</b> | Joystiq

British mag NGamer put together a clever 2010 "year in review" of mainstream news using WarioWare DIY. Some of the referenced incidents may be obvious internationally, while others are quite UK specific, so we made a list of the ...

bench craft company scam